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90 Seconds for Alluring Lures You'll Love
fishing lure
Swirleybird Spinner

The World's Best Fishing Lure- Made By Veterans 

The super-productive Swirleybird Spinner will catch almost every species of fresh and saltwater fish. Not only is this lure more effective than other lures on the market, the Swirleybird Spinner was invented by a veteran.  

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Swirleybird Spinner

Lake Lanier Fishing Secrets Revealed

Bill Vanderford spent his nearly half-century as a fisherman and guide on the nation's busiest lake,  Lake Lanier. Learn his secrets, tips, and techniques for consitantly catching fish. 

fishing lure

Veteran Owned and Operated

Veteran's Fishing Lures is a veteran-owned and operated company selling high quality super productive fishing lures. All lures are made by hand in the United States by veterans. 

fishing lure

Lawrenceville, GA

What is the Swirleybird Spinner fishing lure?


The Swirleybird Spinner is a super - productive fishing lure that will catch almost every species of fresh and saltwater fish. Bill Vanderford’s Swirleybird Spinner has a perfect size, imitates baitfish well, casts easily, and maintains its attractive qualities from the time it hits the water until the end of the retrieve. These attributes make this lure especially good for anglers of all ages and skill levels in most parts of the world, for almost any fish, and at any time of the year.

While most fishermen are still out chunking their bulky hardware in the wrong places, the thinking fisherman can use a “secret lure that is far more appealing to the finicky bass. It is called a “Swirleybird" and it was originally designed to catch post-spawn bass.

Though many small artificial baits found in good fishing shops will fool a few fish, the Swirleybird can be deadly. Therefore, we now produce these unique lures in five sizes from the tiny fly rod size (1/32 ounce) to the larger Striper/Saltwater version (3/8 ounce) in order to cover everybody's needs.

These lures are made in three different colors, but that doesn't seem to be the deciding factor for the fish. Usually discovering the proper speed is far more important. This can be accomplished by varying the retrieve until the fish starts to strike, then continue to duplicate that action.

Light spinning or fly fishing tackle combined with high-visibility four to eight-pound test line helps an angler see the strikes better, and allows the lighter lures to be presented properly. The largest sizes can be easily cast with a baitcasting outfit, and because of the built-in swivel, it can be worked much faster with a larger blade.

How can I learn more about fishing at Lake Lanier?

If you are interested in learning everything there is to know about the fish and fishing in Lake Lanier and the Chattahoochee River,  as well as the location of 140 "honey holes" marked on maps with explanations purchase Bill's popular book, Lake Lanier Fishing Secrets Revealed.  Young and old will benefit greatly from the valuable information.


Who is Bill Vanderford?

Bill Vanderford has lived his dream and now earns his living by writing, photographing, traveling or making his World Famous Swirleybird Fishing Lures. He also speaks, teaches and writes about his favorite subjects...including road racing, throughout the country.


After a successful auto racing career in Europe, Bill turned to professional bass tournament fishing and simultaneously started his guide service in 1971. Though he won many local tournaments and placed well in national events sponsored by BASS, BCA and Project Sports, Inc., his love was the slower-paced pleasure of taking other people fishing. So, in 1977, he gave up competitive fishing to concentrate on his flourishing guide business. Since then, Bill has become a fishing legend in this area. In fact, during 1993, he was inducted into the National Freshwater Fishing Hall of Fame in Hayward, Wisconsin as a legendary guide . . . the first southerner to receive this honor. He has since retired from taking people fishing and returned to driving race cars in 2004   where he was the Southeast Champion in his class, and in 2014, he placed 3rd in his class nationally, followed by winning the National Class Championship in 2015  in HSR (Historic Sportscar Racing).

Though Bill is recognized everywhere as "The Expert" on Lake Lanier, he has also become well-known as a writer and photographer. His writing career has flourished, and today, Bill is an award-winning member of the Outdoor Writers Association of America (OWAA), the Southeastern Outdoor Press Association (SEOPA), the Society of American Travel Writers (SATW), and the Georgia Outdoor Writers Association (GOWA). Bill's byline and photography have appeared in many well-known publications, including Field and Stream, Sports Afield, Bassin', North American Fisherman, In-Fisherman, Road and Track Magazine, many outdoor, travel, and online magazines, numerous newspapers, and he served many years as the Georgia Editor for Outdoor Life Magazine. In addition, he has recorded fishing segments for national and local radio and television shows, and for four decades he taught an adult education class on fishing for local community schools. Bill has also produced educational videotapes on many facets of fishing.


In Bill's book, "Lake Lanier Fishing Secrets Revealed" [Kindle Edition] ( one will learn the habits and habitats of the most popular fish found in Lake Lanier. Throughout, the reader will discover many of the tricks and tactics that Bill has employed during his more than forty years of fishing and guiding on Lake Lanier, which makes him uniquely qualified as Lanier's Most Knowledgeable Expert.

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